Do Christmas in July Sales Work?


I am part of a wonderful group called Online Business Success where we support and encourage each other in all our online venues. Truly this group has become a family and we decided to run a Christmas in July Sale for the month. There were 11 of us that decided to join in and we used our Ebay stores for this promotion.

One of our members made a great graphic that we could use for the month to promote our sales. We each choose what percentage we wanted to use for the sale and almost all were store wide sales.

We advertised on various places including Twitter, Facebook and quite a few blogs as well as our group blog. I think today any online venue needs a lot of promotion and networking to be successful and this is what we were doing.

Overall the sales varied for our members but since this is often a slow month for sales any increase is a plus for us. I know my sales were up for the month of July and I know that this promotion helped me.

We hope to put together another group promotion soon and would really like to do them for the rest of the year.

I was wondering if you ran a Christmas in July sale and did it work for you?

Be Sociable, Share!
Categories : Online Education


  1. Renagade says:

    For some reason it doesnt matter what time of year it is, or how deep of a sale I run, “Sales” just dont work for me.
    People buy when they want to buy, and a deep dicount fails to drive them to purchase before they are ready.

    • admin says:

      I have heard the same from others that these sales don’t seem to work. My sales were up this month but maybe it was just coincidence. The fact we all promoted each other helps to get our name out there even if it doesn’t result in sales. I hope you see your sales pick up soon.


  2. Trish says:

    Great article, Deb! The Christmas in July sale definitely increased my sales this past month.

    • admin says:


      I agree my sales this month have improved and I am sure this sale we all did helped. I hope it keeps up for both of us.


Leave a Reply